Privacy Policy

Last updated: January 2025

1. Who We Are

JDB Sports Ltd
Company Registration Number: 16875590
Registered in England and Wales
Email: contact@jdbsports.co.uk
Website: jdbsports.co.uk

We are the data controller for personal information collected through this website.

2. What Information We Collect

Information You Provide to Us

• Name, email address, phone number
• Billing and delivery address
• Order history and purchase details
• Account login credentials (hashed password)
• Communications you send us (emails, contact forms)

Information Collected Automatically

• IP address and browser type
• Pages visited and time spent on the site
• Referral source
• Device type and operating system
• Cookie data (see our Cookie Policy)

3. How We Use Your Information

We use your personal data to:

• Process and fulfil your orders
• Send order confirmations and shipping updates
• Respond to customer service enquiries
• Prevent fraud and maintain site security
• Comply with our legal obligations
• Send marketing emails (only with your consent)
• Improve our website and customer experience

4. Legal Basis for Processing

• Contract performance – to fulfil your orders
• Legal obligation – to comply with UK law including tax and consumer regulations
• Legitimate interests – fraud prevention, site security
• Consent – marketing communications (you can withdraw at any time)

5. Payment Processing

Payments are processed securely by Stripe. We do not store your full card details. Stripe is PCI-DSS compliant. Please refer to Stripe’s Privacy Policy for details of how they handle payment data.

6. Sharing Your Information

We share your data only where necessary:

• Delivery partners (Royal Mail, DPD, Evri, etc.) – to fulfil your order
• Stripe – for payment processing
• WordPress/WooCommerce hosting provider – site infrastructure
• HMRC – as required by law

We never sell your personal data to third parties.

7. International Transfers

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR.

8. Data Retention

We retain your order data for 7 years to comply with UK tax law. Account data is kept for as long as your account remains active. Marketing preferences are retained until you unsubscribe.

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request erasure (“right to be forgotten”)
• Object to processing
• Data portability
• Withdraw consent at any time

To exercise your rights, email: contact@jdbsports.co.uk

10. Cookies

We use cookies to improve your experience. See our Cookie Policy for full details.

11. Complaints

If you are unhappy with how we handle your data, you can contact the Information Commissioner’s Office (ICO) at ico.org.uk or call 0303 123 1113.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on this page with the date of last update.